Keep Kalamazoo Wild
The Stewards of Kleinstuck were looking for help with their fundraising efforts to purchase a 12-acre parcel of land adjacent to the Kleinstuck Preserve. Initially, the project was presented as the need for some marketing materials—a postcard, a poster, possibly some flyers.
After a few meetings, a larger project emerged: a rallying cry was needed to fuel and amplify their efforts, and Keep Kalamazoo Wild™ was born. Much more than a postcard, Keep Kalamazoo Wild™ is a movement to protect wild spaces in Kalamazoo and a decision we are making about what we will value as a community.
The project was successful in achieving it’s primary goal as the land has been purchased and protected. As a bonus, the ongoing sales from the Keep Kalamazoo Wild™ online store continue to provide funds to assist the Stewards of Kleinstuck with their work in the preserve.