Alyson Cameron Studio
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Alyson Cameron Studio

Alyson Cameron Studio

I partner with humans and groups of humans to help them discover what they need to be successful—leading them through a creative process that produces well-designed and impactful magic out in the world.

 

Keep Kalamazoo Wild

The Stewards of Kleinstuck were looking for help with their fundraising efforts to purchase a 12-acre parcel of land adjacent to the Kleinstuck Preserve. Initially, the project was presented as the need for some marketing materials—a postcard, a poster, possibly some flyers.

After a few meetings, a larger project emerged: a rallying cry was needed to fuel and amplify their efforts, and Keep Kalamazoo Wild™ was born. Much more than a postcard, Keep Kalamazoo Wild™ is a movement to protect wild spaces in Kalamazoo and a decision we are making about what we will value as a community.

The project was successful in achieving it’s primary goal as the land has been purchased and protected. As a bonus, the ongoing sales from the Keep Kalamazoo Wild™ online store continue to provide funds to assist the Stewards of Kleinstuck with their work in the preserve.